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The European Road Safety Charter
According to statistics, over 40,000 road traffic fatalities
occur per annum and one out of three people will be injured in a
traffic accident at some point in their lives.
The European Commission objective is therefore to halve the
number of traffic deaths in the European Union between 2001 and
2010 i.e. saving 25,000 lives.
To this end, the Commission set up in 2004 the European Road
Safety Charter open to all stakeholders (institutions,
associations, companies) as the tool to:
- take concrete measures to reducing the number of road deaths,
- assess results and
- further promote the need to reduce road fatalities.
By signing the European Road Safety Charter, the Association
commits to assuming a share of the responsibility in helping to
achieve the common target of saving 25,000 lives.
ETRMA signed to the European Road Safety Charter
To demonstrate its continuous involvement to enhance security of
road users and the vehicles and consequently contributing to the
EU objective of halving the number of road deaths and accidents,
ETRMA has become signatory to the European Road Safety Charter
in presence of EC Vice-President Jacques Barrot at the time of
the Europe 1st Road Safety Day, i.e. 27 April 2007.
Strong
commitments have been taken to initiate a wide programme
of safety oriented education campaigns with tyre companies
members’ employees and in Eastern Europe countries to inform of
existing “best practices” from the national tyre safety
campaigns being promoted in Western Europe.
The industry has also initiated various dedicated actions to
increase knowledge of the features enhancing tyre safety, the
necessity for vehicles to be equipped with winter tyres in
winter conditions, and to respect the minimum tread depth as
laid down in national regulations. These initiatives will target
EU national authorities and insurance companies.
Finally, a wide communication campaign based on tyre safety
demonstrations has also been launched with authorities and road
users to demonstrate the benefits of driving with tyres at the
right pressure at all times.
Pro Winter Reifen initiative, in Germany
Pneumatici sotto controllo in Italy
TyreSafe, in UK
ETRMA Press release of 27 April 2007
Update, 21 December 2007
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