Innovations in #tyre technology, from fuel efficiency to smart tyre sensors, help make European vehicles safer and more #sustainable. Between 2017 and 2023, the EU tyre industry invested €10 billion in R&D, with significant positive effects expected on the region’s productivity…

As we await the new @EU_Commission working programme, the European #tyre and rubber industry has 5 key #policy recommendations that will help building a competitive and #sustainable future for the European #automotive ecosystem.

ETRMA's proposals focus on actionable steps to…

Consumers are at the heart of the connected vehicle innovations. Access to in-vehicle data allows tyre manufacturers and service providers to create personalised services like Tyre-as-a-Service (TaaS), which fosters:

🛞​ reduced emissions
🛞​ enhanced safety and optimised costs…